Cause Related Marketing

Cause Related Marketing is a powerful and authentic way to enhance your brand, tell a story, and influence brand consideration whilst raising valuable funds for Drought Angels

WHY SHOULD YOU CONSIDER A CAUSE-RELATED MARKETING CAMPAIGN?

Aligning your business with us through a cause-related marketing campaign will help primary producers overcome the effects of natural disasters, and most of all, it’s an excellent way to activate your customers and engage your employees. The stats are compelling. 86% of consumers believe that companies should take a stand for social issues, and nearly two-thirds of buyers will choose or switch to (or avoid or boycott) a brand based on its stand on societal issues. Cause-related marketing can:

  • improve your business reputation
  • build brand awareness and loyalty
  • enhance client-customer relationships
  • develop relationships with consumers and other stakeholders
  • increase trust and therefore increases sales and market share

WHY PARTNER WITH DROUGHT ANGELS?

Drought Angels is a well-respected charity throughout regional and rural Australia, and our reputation can help you build trust and awareness for your organisation and products. We have a strong background in supporting cause-related marketing campaigns, ensuring your customers and employees feel connected to our common cause. Together, we’ll build a tailored campaign for your organisation that supports our shared goals.

WANT TO FIND OUT MORE?

We have several campaigns currently in market as well as previous successful campaigns with partners such as REVLON, ALH and Amazon that we’d love to share with you. So, if you’d like to talk to us about partnering with Drought Angels for a cause-related marketing campaign, please contact us by email or phone. Email: [email protected] Phone: 07 46627372

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